About CashVue ATM Cash Discount Program

$0 Processing Fees

$0 Transaction Fees

$0 Hidden Fees

No Strings Attached

See How Much You Can Save

Annual Credit Card Processing Volume

$/yr.

Potential Annual Savings with CashVue ATM

Join hundreds of Provo businesses—from BYU campus vendors and downtown retailers to tech firms and healthcare providers—who are eliminating thousands in annual credit card processing fees with CashVue ATM machines.

How the Cash Discount Program Works

Rather than absorbing rising card processing fees that squeeze your margins, our system automatically applies a modest service fee to all card transactions. When customers—whether they’re BYU students grabbing lunch near campus, tech workers in downtown Provo’s growing software sector, or visitors exploring the Provo River Parkway—choose to pay with cash instead, the service fee is instantly waived, giving them a genuine incentive to use cash. You collect the full sale price without covering card processing costs out of your own revenue.

✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems

Benefits to Your Business

Eliminate Up to 100% of Processing Fees
In Provo’s bustling retail and food service corridors—from Downtown Provo to the Campus Area near BYU—credit card processing costs eat into margins fast. Our cash discount program drastically reduces or eliminates those fees altogether.
Increase Profit Margins
Keep more of each sale without raising prices, a particularly valuable advantage for restaurants, cafes, and quick-service vendors operating in high-traffic zones like Riverwoods or near the Provo Town Square where volume is high but margins are tight.
Encourage Cash Payments
Provo’s large student population—over 30,000 from BYU alone—and young workforce prefer cash for small transactions at farmers markets, food trucks, and local events. Our program incentivizes that behavior and reduces chargebacks simultaneously.
Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches—whether you’re in manufacturing, healthcare, professional services, or hospitality across neighborhoods like Sunset, Grandview South, or East Bay.
Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations, essential for Provo’s growing tech and professional services sectors that demand accountability and trust.

Ideal For:

Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events

Provo’s thriving downtown district and campus-adjacent neighborhoods benefit tremendously from on-site ATM machine placement, particularly across the Riverwoods shopping complex and Provo Town Square where retail boutiques draw foot traffic year-round. Boutique owners throughout the city find that customers—especially the 30,000+ BYU student population—actively seek cash payment options for smaller purchases, making ATM accessibility a critical convenience that directly reduces cart abandonment and increases transaction volume. Salons and spas clustered in the Sunset Neighborhood and near the Campus Area recognize that an on-premise ATM machine streamlines client experience and boosts gratuity collection. When clients can withdraw cash instantly before or after their service, they’re more likely to add a tip, increasing average transaction values and customer satisfaction in a market where personal wellness services remain highly competitive. Restaurants and cafés throughout Downtown Provo and the surrounding neighborhoods—from casual eateries to quick-service establishments near BYU—experience measurable uplift when ATM machines are accessible on-site. The young, educated workforce in Provo’s tech and professional services sectors, combined with the constant student traffic, creates consistent demand for immediate cash access at dining locations, particularly food trucks and pop-up vendors along the Provo River Parkway and farmers market events. Auto repair and service providers across East Bay and the construction-heavy industrial zones leverage ATM machines to simplify payment for customers who prefer cash transactions for routine maintenance. With Provo’s robust manufacturing and construction sectors employing skilled trades workers, many service shops find that accessible ATM placement reduces friction in the payment process and builds customer loyalty in a competitive local market. Convenience stores and liquor shops positioned throughout Lakewood, Maeser, and Grandview South neighborhoods depend on ATM machines as both a revenue driver and essential customer expectation. High foot traffic from both residential populations and the transient student community means these retailers must accommodate cash-preferred customers immediately, especially during peak shopping hours and evening transactions. Mobile vendors and pop-up events—farmers markets, food truck gatherings, outdoor recreation expos near Peaks Ice Arena, and the Utah Valley Convention Center—find portable or strategically-placed ATM machines indispensable for capturing sales from cash-carrying attendees. Provo’s outdoor recreation tourism and active event calendar create seasonal spikes in foot traffic where temporary ATM placement solutions generate significant merchant revenue and customer goodwill.

Keep more revenue flowing to your business—whether you’re serving BYU students, tech workers, or downtown Provo visitors who prefer cash.
CashVue’s Cash Discount Program lets Provo retailers, food service operators, and hospitality businesses eliminate processing fees and boost profitability.

Contact Us Today to implement a cash discount strategy that works for Provo’s high-traffic campus areas, Riverside commercial zones, and convention district locations.

Frequently Asked Questions (FAQs)

Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Provo businesses—from Downtown retailers to the tech firms clustered near the Convention Center and the hospitality venues serving the BYU campus area—can confidently adopt this strategy without regulatory concerns.
Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This is especially valuable for Provo’s food service businesses, quick-service operations near Riverwoods, and the many campus-area vendors who serve the BYU student population and want to preserve their posted price integrity.
Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Given Provo’s large contingent of younger, educated customers—including the 30,000+ BYU students who frequently prefer cash for food trucks, farmers markets, and local events throughout the Sunset Neighborhood and Downtown Provo—transparent communication ensures smooth acceptance.
Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Manufacturing, professional services, retail, and healthcare providers across Provo can implement this without complicating their standard accounting procedures.
Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Provo, this includes the construction and hospitality sectors, independent retailers in Grandview South and Lakewood, and the many food service operations supporting both the resident and transient student population who value the option to use cash and avoid processing fees.